Search Engine Optimization Solutions

For More Qualified Web Traffic And Sales

Your Business Requirements Come First
To make the intelligent assessment that leads to an effective search engine strategy, we need to fully understand your business objectives and your overall sales and marketing goals.

We'll prepare and send you an Online Marketing Analysis that identifies the strengths and weaknesses of your website along with our itemized recommendations for improvement.

You also get a complementary Search Optimization And Planning (SOAP) report to help you conceptualize the specifics that are involved in planning the SEO process-- and the benefits you can expect as your website is being optimized for greater search engine prominence.

Our Search Engine Optimization Process

• Keyword Research and Analysis
The accurate selection of keywords is the first requirement to attract targeted traffic from prospects and customers who are most likely to take the action you want them to.

• Competitive Market Intelligence
We thoroughly research the strengths and weaknesses of your competitors marketing approach and use our findings to help you build and implement the winning strategy.

• On-Page Factors
Your web pages must be appealing to both search engine spiders and your human visitors too. We have the advanced know-how that enables us to make your pages most appealing for both audiences.

From the unseen HTML tags and elements to the textual content, we optimize for the factors that impact both visibility and persuasion. We also identify whatever re-design is needed to increase your search engine prominence while generating more opt-in and sales conversions. [ learn more about conversion testing ]

• Off-Page Factors
We design and implement the linking strategy you need without using spammy, automated exchange tactics-- and a powerful outbound linking strategy to round out your quest for respect as an authority in your market niche.

We know which directories to submit to first-- and those to avoid like the plague. We know where, and how, to obtain the best backlinks. You'll get a scheduled, managed content distribution plan to ensure both increased visibility and qualified traffic.

• Information Architecture
At least 90% of the websites in any marketing niche have not been built upon a solid information base. They were designed by graphic artists, computer programmers, or "my sister-in-law's nephew who's really good with computers"-- not by experts who had the training and capability to do so.

Website owners got by with this until Google implemented it's latest ranking algorithm called Latent Semantic Indexing (LSI). Now they give the relevancy "weight" to sites with a solid taxonomy at its' core. (This is getting technical-- but Google's like that)

At Internet Knowledge Solutions we welcome these changes. With our 15+ year background in Information Science, this is what we do as a matter of course.

With us you'll get a sound Information Architecture with the taxonomy and inner linking strategy that the search engines prefer. A rapid rise in search engine prominence is your payoff.