"Sub-optimal
conversions waste your marketing dollars faster than anything
else on the web..."
With
the expense and difficulty most businesses find in simply generating
traffic, some forget that actually persuading
your traffic to buy, subscribe, or
take a profitable action is, ultimately, the whole point of the
investment.
The best way to increase both your revenue
and ROI is by improving the conversion rate of
the traffic you already have. Imagine
what would happen if you could boost your conversion rate from, say, 1%
to 1.5%. It may not seem significant, but it is.
Let's Do The Math...
The 1% Conversion Rate Scenario:
We're getting 10,000 paid ad visitors for $5000 that produces 100 sales.
At a net profit of, say, $70/sale, our $5000 produces $7000.
That's $2000
net profit
yielding 40¢ profit for every dollar we spend.
Now Back To That Half-Percent...
At a 1.5% conversion rate, our $5000 produces 150 sales--
a 50% increase. The 150 sales nets $10,500; that's $2.10 for every dollar
we invest!.
Instead of making 40¢ on a dollar,
we now make $1.10. That's a 275% increase--
just on the entry-point sale.
Try This: track the revenue of
just the 50 "extra" customers through the entire
customer lifecycle. We're going to get a lot
of backend mileage from that 'measly' half-percent!
What About Lead Acquisition?
Just plug in your numbers as cost per lead and you get equally dramatic results. Your
acquisition costs drop from $50 per lead to $33 per lead!
How Can You Get Results Like This?
Our expert consultants can perform the most
accurate and sophisticated A/B split and Taguchi multivariate testing to
develop the fastest, most persuasive approaches to convert your browsers
to buyers.
Split Testing Pros And Cons
A/B split testing is the workhorse from the world of offline direct
marketing but it's still very valuable on the web. It's
primary weakness is it's lack of speed-- because it only lets
you test variables in pairs.
The Taguchi testing protocol, however, was designed and refined
to excel in the high-speed, high-volume environment the internet
provides. With the Taguchi method you have the ability
to test many variables (multivariable testing) at once. But
that's not all...
We can also test multiple variable
sets (multivariate testing) as well as isolating the individual
factors that provide the most impact on your website vistors'
response.
All this is done in real time with real traffic.
The certainty is built into the testing because it's performed
on your actual
traffic!
With Taguchi Methodology:
 You
Get Faster Results Than A/B Split Testing
Your
Actual ROI Typically Exceeds Your Conversion Rate Increase
We
Can Apply It To Your Email Marketing Campaigns
And...
We Show You How To Apply It In Your OFFLINE Marketing
We can test every element of every process that contributes
to your online conversions. From paid search marketing campaigns
(PPC), landing pages, email campaigns, opt-in and check-out processes,
shopping
cart, thank-you pages-- the works!
If you're serious about
maximizing your profits and ROI, applying the Taguchi testing
protocol is a No-Brainer! To find out how you can
reap the benefits of Taguchi Conversion Testing...
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