Small Business | Internet Marketing- SEO | Taguchi Testing | Cold Calls Selling

Small Business Marketing Strategy

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"In 70 % of small business failures, a key factor was the owner not recognizing or ignoring weakness, and then not seeking help." SCORE and U.S. Bank

Engineering business growth is difficult in the best of times. Today, more businesses are finding it impossible. One thing that remains constant, in good times or bad, is there are still only 3 ways to effect business growth.

Small Business Marketing Articles

Do You Advertise Beyond The Cash Register?
Soaring customer acquisition costs mean you have to look beyond the first sale with all your advertising efforts. Aim for the repeat sales and turn first-time buyers into customers. Read more > Small business marketing

Increase Your Sales: Are You A Solutions Provider?
Instead of looking at your sales from a product perspective, consider what problem your customer is trying to solve. Read more > Small business marketing

Why Should Anyone Buy From You In The First Place?
If you hesitate before you answer, you might need to
develop and integrate your Unique Selling Proposition!
Read more > Small business marketing

Cold Call Selling and Sales Training

Make Better Cold Calls

Unlock the Game cold call training is being used by professionals from Coldwell Banker, AFLAC, AG Edwards. AT&T, Bear Stearns & Co., Better Business Bureau, Century 21 Realty, Farmers Insurance, Morgan Stanley, RE/MAX, Wells Fargo-- and others. Now you can use it too. Try 10 Cold Calling Lessons...FREE

Cold Call Selling & Sales Training Tips

How To Build Great Relationships With Cold Calling
Focusing on relationships when making cold calls keeps us genuine and eliminates our dread of making them.
Read more > Cold calls- Relationship building

New Cold Calling And Selling Strategies
Video presentation of Ari Galper explaining the details of selling by phone in today's business climate.
Watch video> Cold calls- New Market Requirements

Cold Call Sales Successes
Professionals from various industries explain how they use the Unlock The Game mindset to make more sales..
Watch video> Cold Call Sales Training Successes

New Ways To Open Your Cold Calls
Do you still design your cold calling around scripts and strategies? Here's a much better, more natural approach.
Read more > Cold calls- Openings

No More Selling Scripts?
The old, scripted cold calling approach puts protential
clients on the defensive. Ari Galper explains how to
open a conversation in a natural, personality-driven way!
Read more > Cold call selling scripts

The Surprising Truth About Cold Calling
The old "tried and true" cold calling techniques have now completely lost their effectiveness. Here's a new cold
calling approach that will put you in a league above
your competition. Read more > Cold calls

Increase Your Sales: Are You A Solutions Provider?
Bundling, upselling and cross-selling techniques will
increase your profits while boosting your advertising ROI.
Read more > Sales techniques

Selling Real Estate In Today's Tough Market
The real estate market declines-- yet somewhere,
someone is still selling real estate. Here's how you can too. Real Estate sales tips

Internet Marketing and Conversion Testing

Free Mini Course

White Paper Marketing For A Competitive Advantage
High quality web content builds brand recognition while attracting long-term strategic traffic. It also builds a firm’s reputation as an expert, thought leader, or authority. Try A 5-Day White Paper Marketing Mini-Course-- Absolutely FREE

Internet Marketing and Conversion Testing

Internet Marketing Power Tips [PDF]
When designing or re-designing a business web site,
make sure you define your sales requirements first!
Free Download>Internet marketing

Taguchi For Marketers[PDF]
Dr. Ranjit Roy and David Bullock, give a 'plain english' explanation of how Taguchi Multivariate Testing works.
Complementary Download>Taguchi multivariate testing

Search Engine Optimization and Pay- Per Click Advertising

Free Adwords Course

Search is so often used as the precursor to other online activity it's become an assumed, and unconscious process. Pay-per-ckick advertising has proven itself as a quick way to attract potential buyers. For a quick study on this powerful medium try Perry Marshall's 5 Days To Success With Google Adwords

Search Engine Optimization Articles

The SOAP Report:
Search Optimization And Planning Guide
For business owners, marketing planners and web admins who need to make informed decisions on search engine marketing investments. A 27 page interactive PDF w/ resource links.
Free Download> SEO Planning Guide

SEO and PPC- How Local Retailers Gain By Using Both
Local retailers can gain competitve advantages by using paid search to send customers to a search optimized website.
Learn More> SEO and PPC

Developing Online Content For More Leads And Sales
Link building? Content optimization? What's the path from Page Rank to payoff? Quality web content can deliver more leads and sales-- while improving search engine rankings.
Learn More> Quality Web Content